Are you harnessing the real power of video in the right way?
Listen to Jackie Zahn, learning consultant for CARA, discuss how making your videos interactive will make your learning and customer engagement soar.
Transcript
If you were handed the option for more control over a situation, would you take it? Most people would. And that’s the power of interactive videos.
So what is interactive video? It’s about leaning forward and participating versus leaning back and watching. It’s about pausing a video and introducing learner interactions, or requiring learners to make decisions and witness the results of their decisions. Interactive video is about creating personalized learning experiences that keep learners engaged and connected to the content, all the way to the end, because with each choice they make, they are becoming more and more invested.
The forms interactive video can take are limitless. From clickable menus, periodic check-ins, hotspots, and choices and consequences, you’re capturing the learner’s attention, and getting them to care about the decisions they’re making! A common theme is that interactive video helps to create that “buy-in” user experience, where participation is a must or else the video won’t proceed.
Did you know, the marketing world is already using interactive video to tailor content for different audiences and they’re seeing higher engagement, longer dwell times and better returns on investment? It’s true. And, compared to non-interactive video that can suffer high viewing drop-off rates in the first few minutes, marketers are seeing completion rates of 90 percent and above. And they’re seeing multiple views per unique visitor and repeat views for the same video. Why? Because viewers often like to explore all the branches in an interactive video, just to see the results if they made a different choice. Imagine having learners engage with your content at that level! In the training world, a well-structured course can encourage learners to continue their learning experience (through downloads, follow-up activities, and targeted recommendations.)
Still not convinced? Let’s talk data. Imagine having insight into how learners respond to different types of interactions? A well-designed course can ensure every choice is tracked and logged back to an LMS and Training Managers can use this data to identify the areas which need improvement and where learners may be struggling to apply concepts.
In conclusion, passive is out, experiential and participatory are in. By adding choices and interactivity to your videos, you invite your learners to lean forward and participate. The act of participation deepens engagement, enhances learning, and accelerates behavior change. It also generates data. With every click of a button, you gain useful insights about your learners.
Lasting learning happens when people are engaged in experiences which shift mental and behavior models. Interactive video represents an exciting, evolving new format that can connect directly with learners on an emotional level, and engage them in their own growth and development.
If you were handed the option for more control over a situation, would you take it? Most training managers would.
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