Monthly Archives

June 2021

Change Management’s Role in Preserving the Island Vibe: Reflections from Key West, FL

By | Change Management | No Comments

Sharing an observational essay by CARA’s Director, Organizational Change Management Andrew Barnitz

Many professionals take vacations to escape the daily grind of their jobs and careers. But in my line of work, I am surrounded by examples of change management both on and off the clock. A ‘good’ example of change management occurred on a recent trip to Key West, FL. Key West is the southernmost point of the continental US and is known for its island vibe, remarkable sunsets, live music, and Conch Fritters (a local delicacy). But because it is a destination of choice, it is often over-run by tourists (like me). But despite the overcrowded nature of this ‘key’, natives and visitors alike treat this beautiful piece of Earth as their own.

Photo courtesy of Andrew Barnitz

Why? Well, there are several contributing factors. But perhaps the most visible example is the use of sidewalk signage that accompanies most, if not all, sewers along the famed Duval Street. This is a simple, yet effective, example of ‘change management’. For one, the use of the ‘dolphin’ image tugs at the hearts of visitors (and natives, too). Secondly, the use of the language ‘DRAINS TO OCEAN’ resonates with locals who recognize that much of their livelihood and leisure activities are directly linked to the ocean.


As change professionals, we strive to minimize change resistance but accelerate adoption. And we recognize that in order to achieve meaningful behavior change (i.e., ‘no dumping’), it is imperative that we communicate with purpose, we tailor our messages, and we enroll our stakeholders (i.e. natives and tourists) in our collective mission.


Would Key West be able to achieve similar results if this alternative sewer signage was used: “$100 FINE FOR DUMPING”? Let me know your thoughts.

The CARA Group Named to Two Training Industry, Inc. 2021 Watch Lists

By | Announcements | No Comments

The CARA Group is proud to announce that we have been named to Training Industry Inc.’s 2021 Training Outsourcing Watch List and 2021 Custom Content Development Watch List, respectively.

“Being recognized by Training Industry, Inc. speaks to The CARA Group’s expertise, continued commitment to the workforce of the future and our innovative capabilities across a wide variety of services and industries”, said Michelle Reid-Powell, CARA President and CEO.

Danielle Draewell, market research analyst at Training Industry, Inc. has this to say regarding these Watch Lists1:

“The companies on this year’s Training Outsourcing Watch List have demonstrated innovative capabilities through various services, including training administration, content development, training delivery and learning technology management. With these services, they create comprehensive solutions that drive business outcomes.”

“This year’s Custom Content Development Watch List Companies have demonstrated unique capabilities that create engaging and comprehensive solutions for a variety of industries. Through virtual training, eLearning, simulations and games, these companies are prepared to create immersive content that aligns with businesses’ training objectives.”

Contact us to learn more how CARA can partner with you to help you achieve your learning goals.

About The CARA Group

The CARA Group is a consulting firm focused on change management, learning, and communications solutions that enable the workforce of the future. Our unparalleled commitment to the success of our clients and consultants makes CARA solutions unique.

About Training Industry, Inc.

Training Industry ( is the most trusted source of information on the business of learning. Our authority is built on deep ties with more than 450 expert contributors who share insights and actionable information with their peers. Training Industry’s courses, live events, articles, magazine, webinars, podcast, research and reports generate more than 7.7 million industry interactions each year, while the Top 20 Training Companies Lists help business leaders find the right training partners. For a complimentary referral, visit



1. Training Industry 2021 Training Outsourcing and 2021 Custom Content Development award press releases

“The Great Workforce Realization”: Employee Influence on the Future of Work

By | Change Management | No Comments

For the last 500+ days, many of us have had the privilege of working from the comfort of our own homes – productively, I might add. While I reflect on this most unique period of my career, I have had the pleasure of experiencing six changing seasons, the joy of hearing my two boys interact with eLearning or the periodic disruptions when they bust through my office door, and watched the sun rise and set before my eyes for nearly 18 months! Most recently, however, these experiences have changed with the ‘newest normal’, as I hear and see neighbors interacting and children playing. As we now broaden our perspective to contemplate work life outside of our homes, feelings such as excitement, relief, and yes, uncertainty, are conjured up.

And so, I ask: What does this mean for us as leaders and employees?


As millions of employees, managers, and leaders set their sights on returning to a physical workplace, there is a collective sigh that work-life will never be the same. No matter where you sit on the return-to-work continuum, there are no prior experiences to draw from or instruction manuals to follow on how and when we return to a physical workplace. While there is no shortage of blogs highlighting this critical employee migration on LinkedIn and many other social platforms, there is one common theme across all articles and that is that there are more unknowns than knowns. Collectively, millions of us are in a state of flux. The future of our next work location is ambiguous, uncertain, and, yes, complex. And while many employees are anxious about the future, many employers are seeing significant turnover. “The Great Resignation” is a term I recently read in an article from Tech Republic1 which highlights organizations who are experiencing much churn over organizational decisions that do not reflect this newest normal. Consequently, employees are now having the greatest influence over the future of work than ever before.

And while many have coined this new future of work as “The Great Migration,” and “The Great Resignation,” etc. – at CARA, we believe that what we are experiencing should be called “The Great Workforce Realization”. A realization that:

  • A hybrid workforce is here to stay.
  • Office workers can be as productive, if not more productive, from home as they are in the office.
  • Employees will influence the new future of work like never before.
  • Organizations who fail to adapt to a flexible workplace model may struggle to compete for top talent.
  • Employees are taking ownership of their careers and seeking flexible work environments.
  • Leaders have less leverage and influence over the workforce of the future than prior years.


For many organizations, this is their watershed moment: an opportunity to set themselves apart and demonstrate an intentional focus on the needs of the employees and their desire to operate in a hybrid workforce. With that in mind, The CARA Group hosted a virtual interactive session in late May 2021 to address many of these same questions about our ‘newest normal’ and the future of work. We posed two questions to our CARA talent community and crowdsourced a collective response. For question #1 below, we tackled this discussion from four unique perspectives: HR, Employees, Leadership and Logistics. See the results below.


What are the biggest challenges facing our clients as we re-enter a physical workplace?


  • Understanding migration HR ramifications.
  • Defining protocols for infected employees.
  • Resolving employee conflict.
  • Sourcing talent not interested in a physical workplace.


  • Misalignment of desire between employee and leadership to return to the office.
  • Belief that work/life balance is a best practice.
  • Shift in employee dynamic due to employee conflict.
  • Letting go of unprofessional habits formed during pandemic.


  • Lack of coordinated change management and communication strategy.
  • Executives’ discomfort leading a hybrid workforce.
  • Low trust by employees for colleagues not in physical space.
  • Decreased employee retention without flexible work arrangements.


  • Lack of clear expectations for on-site/off-site.
  • Lack of a vaccination policy(ies).
  • Lack of vaccine compliance.
  • Office configuration to accommodate social distancing guidelines.
  • New safety protocols required to accommodate a hybrid workforce.


At CARA, we proactively consult with our clients to address the many challenges that lie ahead. Below is a subset of ways that we are helping our clients navigate their return to a physical workplace. Our approach to this challenge, addressed in our second interactive session question with our consultants, falls within four key areas of focus: Change Management, Leadership Alignment, Change Readiness and Employee Engagement.


How do we consult with our clients knowing they are facing new ways of working?


  • Develop thoughtful change management strategies
    and blueprints.
  • Provide flexible content and delivery options to
    accommodate a hybrid learning experience.
  • Offer high level change management 101 coaching
    enabling leaders to guide employees through their return
    to the office journey.
  • Coach leaders and employees to develop a
    case for change.
  • Develop robust communication strategies that are
    tailored to the unique needs of leaders, managers, and
  • Reestablish collaboration norms and best practices as
    cross-functional teams begin to reconvene in joint


  • Encourage leaders, managers, and employees to verbalize,
    accept and acknowledge return to work challenges.
  • Coach executives to shift their POV and expectations
    around in-office work.
  • Coach executives to abandon the notion that employees
    need to be present to produce results.
  • Coach executives on building a corporate culture in a
    hybrid work environment.
  • Encourage leaders to acknowledge the impacts of a hybrid workforce from both domestic and global perspectives.
  • Survey leadership to capture their voice and align on a set
    of hybrid workforce norms.


  • Define key success factors and success metrics to measure
    employee adoption goals.
  • Encourage executives to capture employees and managers
    POV as part of their transition back to the office.
  • Coach employees to be open-minded and to show empathy
    for colleagues who are struggling to transition to this newest norm.
  • Ensure continuous messaging to employees that highlight safety precautions.
  • Leverage CARA’s “Storytelling As A Service” capability to engage employees and rally support.


  • Conduct an initial survey to establish a baseline for measuring success.
  • Leverage CARA’s Survey Focus Group capability to capture
    the voice of leaders, managers, and employees.
  • Develop targeted stakeholder action plans to address unique
    needs of each employee.
  • Produce various communication materials that highlight
    benefits of collaboration in the office.
  • Develop and socialize hybrid workforce success stories.

As the CARA team highlighted above, we have only just begun to understand the challenges that lie ahead as organizations migrate employees and leaders back to the physical workplace. But what we do know is that the implications of an organization’s return to physical workplace decisions, protocols, and policies will be far-reaching. We also recognize that the way organizations treat employees and leaders during this migration will serve as a game changer over the long-term. For example, companies who subscribe to a flexible workplace approach may find themselves organically acquiring top talent like never before. At CARA, it is our belief that organizations who develop a coordinated change management approach, listen, and empathize with their employees, and proactively gauge employee readiness will stand to reap the most benefits from this employee migration.

As a professional services partner to the Fortune 500, CARA is here to help you navigate this uncharted journey. Contact us to learn how we can partner with you to help you navigate.



  1. Source: Tech Republic –